Website Audit — The Green Door Salon
Prepared by Roundhouse Web · April 2026
We reviewed thegreendoorsalon.co.uk against the five factors that most determine whether a local business website converts mobile visitors into enquiries: speed, mobile layout, trust signals, clarity of offer and ease of contact. Overall score: D+
The three items below, addressed together, would most meaningfully change how this site performs. None of them are unusual — we see the same pattern in roughly seven out of ten local business sites we review.
1. The site takes 8.4 seconds to load on mobile
What we found
Google PageSpeed scored the homepage at 28/100 on mobile. The main culprits are uncompressed images (the hero banner alone is 4.2MB) and render-blocking JavaScript from an old jQuery slider that no longer functions correctly. On a typical 4G connection in London, the page doesn't become interactive until well past the 5-second mark.
Why it matters
Google's own data shows that 53% of mobile visitors abandon a page that takes longer than 3 seconds to load. More importantly, Google uses page speed as a ranking signal — so the site is being actively penalised in local search results for queries like "hair salon Crouch End."
Medium fix2. The booking button is invisible on mobile
What we found
On desktop, there's a "Book Now" button in the top-right of the navigation bar. On screens narrower than 768px, the entire nav collapses behind a hamburger menu — but the hamburger doesn't work (JavaScript error in the console). The result: mobile visitors, who make up roughly 65% of the site's traffic, have no visible way to book an appointment from the homepage.
Why it matters
The single purpose of this website is to turn visitors into bookings. If the booking button doesn't appear on the device most visitors are using, every pound spent on the site is underperforming. This is likely the highest-impact single fix available.
Quick fix3. No Google Business Profile link or reviews visible
What we found
The site has no link to a Google Business Profile, no embedded reviews, and no testimonials section. The only social proof is a small Instagram icon in the footer that links to an account with 340 followers. There's no schema markup on the page, so Google can't pull star ratings into search results even if they existed.
Why it matters
For local service businesses, reviews are the second most important ranking factor after proximity. A competitor salon two streets away has 87 Google reviews and appears in the Maps pack for every relevant search. Without visible social proof, even visitors who do land on the site have less reason to trust it over alternatives.
Medium fixThe rough cost of leaving this
If The Green Door Salon wins around 15 new clients per month through its website, and a typical client is worth roughly £480 in their first year of visits, then each additional booking the site generates is worth £480. Fixing the three issues above typically lifts mobile enquiry completions by 20–40%. On current estimated traffic, that's somewhere in the range of £1,400–£2,900 per month that the site could be earning but isn't.
Figures are estimates based on publicly visible traffic data and industry benchmarks. Actual results depend on many factors.
What a rebuild looks like
A full replacement site for a business like The Green Door Salon is typically live inside two weeks. It would include a mobile-first layout, fast hosting, SSL, a working booking integration, Google Analytics and Search Console setup, and a Google Business Profile refresh. Build fee: £599 one-off, then £69/month for hosting, ongoing updates and tweaks — so you always have someone on the end of an email when something needs changing.